Radical customer focus - meant seriously!

Was the iPhone developed with market research? Are we only investing because of our consumer dreams or fears of hedging? Do we know what customers need, or is this just our projection? 

 

At the beginning of such a workshop, a private banker with more than 30 years of experience asked what else we wanted to teach him about his clients. In the end, he said that he had never learned so much and approaches some tasks with new eyes.
 

Outcome: Learn how to identify customers' tasks and where you can support them. This workshop illustrates the "jobs-to-be-done" method using concrete examples of your customers and their tasks. 

 

-> within 2 days

FREIBANKER

Target group

  • Product developers and market managers
  • Innovation Managers
  • Account Managers
  • Business Area Management
  • Management

Workshop content

  • Impulse: What radical customer focus means and how the concept of "jobs-to-be-done" helps us achieve this
  • Story-listening: understanding the success stories of the customers
  • Develop an initial task map
  • Sweet spot analysis: Where is the best place to start?
  • Implementation Paths in Iteration Loops: How We Can Start Small Tomorrow.